Meet our Newest Client: CITYCENTRE Houston
Social Uprise is excited to announce our newest client: CITYCENTRE Houston. CITYCENTRE is a new 37-acre mixed-use development that is home to many elegant retail shops, fine dining, state-of-the-art offices, homes and more. We will be providing ongoing social media consultation, premium daily content and management of their social media efforts.
“The chance to work with CITYCENTRE is a dream come true because it’s one of our favorite places to be in Houston,” says Social Uprise founder Bryan Andaya. “It’s home to our favorite restaurants, my local gym and they do a great job of hosting many big-time events during the holidays. We will be promoting many things for CITYCENTRE that we’ve been attending for a while now and that will be a blast for the agency.”
Follow our work with CITYCENTRE on twitter: http://twitter.com/CITYCENTREHOU and facebook: http://www.facebook.com/CITYCENTREHOUSTON
For more information on CITYCENTRE Houston, visit http://www.citycentrehouston.com.
CITYCENTRE is owned by Houston-based Midway Companies, which is a privately owned international real estate development and investment firm that has provided the highest level of quality, service and value to its clients and investors for more than 40 years. For more information on Midway, visit http://www.midwaycompanies.com.
CITYCENTRE Plaza
Green 6.2 Run Presented by Ruggles Green
Social Uprise was excited to be a Nature-Nurture Sponsor of the Green 6.2 Eco-friendly run at CITYCENTRE. We helped provide online promotion, social media consulting & shot raw video for the big event!
With our relationship forming about two weeks before the big race, we knew we had to act fast to get Houston runners aware of the event. Since many runners decide to join these types of events last minute, we knew there was still a marketable audience out there. Social Uprise created the “Green 6.2″ facebook page & twitter account. We then leveraged one of our client accounts, Run Houston to introduce runners to the event. This combined with targeted ads led to a rapid increase in the growth of the facebook account.
Social Uprise also shot raw footage at the event. Check out this great promo by race Emcee Michael Garfield explaining why the Green 6.2 is an important race.
It was a pleasure working with experienced race director Melissa Houser and Graham Schooley. These people know how to throw a great event and follow-up on the feedback. We definitely look forward to working with them again in the future.
Learn more about the Green 6.2 run at http://thegreen2green.com
Creating Communities using Twitter Lists for Memorial Park
Memorial Park's Running Community (Photo by Michael Zubia)
One of the ways we’re creating communities for Memorial Park is by organizing their twitter followers according to their favorite park hobbies. By implementing twitter’s list feature, we’ve created sets of running, biking, tennis and golf community twitter lists.
We ask Memorial Park’s followers to participate in the lists by asking them, “which community do you belong to at Memorial Park?’
After receiving replies, the users are then added to their list based on their favorite hobby or sport.
Replies from followers of Memorial Park
But how does adding a bunch of people on a list contribute to the communities at Memorial Park?
Grouping the twitter followers of Memorial Park into their respective communities allows the users to connect with each other in many ways. Runners can now find fellow runners. Tennis players now can find a partner for a friendly match later that evening. Bikers can find out from their riding peers if the trails are open and if its too muddy for a ride.
These users don’t have to depend on the main Memorial Park tweets for information. All they have to do is follow or click on the list to search for tweets relating to their topic.
Imagine if we had these twitter lists set up during the time Hurricane Ike hit Houston. During that time, the power at Memorial Park was knocked out, tree branches were scattered everywhere and most of the park was left in pitch black darkness. Yet there were still a ton of runners hitting the exercise trails. It was still Marathon season and nothing was going to stop these die-hard runners from getting their weekly mileage in.
If these lists were implemented at that time, a runner could simply check the conversations on the list to see if it was safe enough to drive to the park. They can read the tweets, message fellow runners questions and build relationships with other park users.
That is one of the many uses for Memorial Park’s twitter lists and as time goes on we’ll discover more ways for it to benefit them. If you have any ideas on how Memorial Park can use the twitter lists to build more community within the park, please feel free to message me your ideas on twitter (@socialuprise) or share your ideas with us by leaving a comment.